Amid Controversy, Robinhood Will Air 30-Second Super Bowl Ad

Robinhood, the free-to-use investment app, which has found itself in the center of controversy after restricting trading on certain stocks, will run a Super Bowl ad on Sunday.

The 30-second ad features a montage of ordinary people going about their lives—a young man going for a jog, a dad taking care of his infant, and a woman dying her hair— with the message that anyone can invest. 

“We make short-term investments, long-term investments, we diversify our interests, realize our gains and losses, and try to keep the big picture in mind,” the narrator in the ad says. “You don’t need to become an investor, you were born one.”

Robinhood purchased the Super Bowl ad, which has been selling for roughly $5.5 million for 30 seconds, in December.

The trading app has faced heavy backlash from around the country as angry customers hit back at restrictions imposed last week on trading of some high volatility stocks, including GameStop. 

Executives discussed pulling out of the big game or creating a new ad, according to the Wall Street Journal.

The company decided to move ahead with the commercial after seeing a surge in interest in the service, despite the negative publicity. In fact, CNBC reports that Robinhood led the industry in app downloads last week by a wide margin. The app saw more than 600,000 downloads on Friday, compared with 140,000 on its best day in March.

The 30-second ad can be watched below:

Be the first to comment

Leave a Reply

Your email address will not be published.